"Merchassistant, created by MarketEye sp. z o.o., is under constant development. As a technology company we run research and development with various partners in order to bring innovative — often ahead-of-the-market — solutions into our systems and applications. The specialists at 4B Systems support us on several key features. Their openness and partnership approach mean our teams exchange knowledge continuously."
A mobile app for the retail market
In a fast-changing retail market, managing merchandising well is decisive. Merchassistant, created by MarketEye and supported by the specialists at 4B Systems, is a merchandising management system: a complete solution that helps companies stay competitive and streamline their work in the field. Combining advanced mobile technology with an intuitive interface, it was designed to get the most out of merchandisers' time and to keep market data under continuous analysis.
The benefits of rolling out a merchandising app
Features of the merchandiser app
See every feature of the merchandising app and system
GPS location and route management
The app uses GPS to track merchandisers' positions in real time, which makes route management far easier. It gives precise location data and helps plan the most efficient visit routes, cutting travel time and operating costs.
A desktop system for the administrator
Alongside the mobile app we offer an advanced desktop system for administrators and agency owners. It manages the whole merchandiser team: assigning tasks, tracking progress in real time and analysing the data collected. Managers can adjust operational and marketing strategy quickly and get the most out of their merchandising work.
Market research and surveys
The mobile app lets merchandisers carry out detailed market research and fill in surveys straight from their device. Product availability, display conditions and competitor activity can be monitored as they happen. The collected data syncs automatically with the central system, so changes in the market can be analysed and acted on immediately.
Task management and reporting
Merchandisers receive tasks and targets straight on their mobile devices, so progress and performance can be tracked as they go. The reporting feature generates detailed reports on completed tasks, store visits and research results automatically, which greatly simplifies data collection and analysis.
Image Recognition — the image recognition feature
The merchandising app has gained a breakthrough image recognition feature (technology by MarketEye) that transforms how shelf share and product availability are managed. Using the latest AI and machine learning, it lets merchandisers analyse photos from points of sale instantly and precisely, automatically identifying products, how they are displayed and their shelf share.
The key benefits of the Image Recognition system and the merchandising app
Automatic product identification
Image recognition identifies products on the shelf quickly, with no manual data entry. The system recognises products, their brands and variants automatically, which speeds up the audit considerably.
Display optimisation
Merchandisers can use the photographs to analyse and improve how products are presented, in line with best practice and brand guidelines. That makes the offer on the shelf as attractive as possible.
Shelf share analysis
Advanced algorithms let the app assess a product's shelf share against the competition. That gives a precise picture of brand visibility and how well products are displayed.
Integrated reporting
Everything image recognition captures feeds automatically into the app's reporting. That produces detailed analyses and reports on product display and availability — exactly what business decisions need.
Product availability assessment
Image recognition automatically detects products missing from the shelves, so stock can be replenished quickly. It is a key tool for minimising lost sales caused by unavailability.
Want an application of your own?
If you want to build an application of your own, talk to us. We will create a modern, high-performance solution for you.
Get a quote