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Multi-level marketing

Sales digitalisation in the network marketing industry

MLMseed — a system for selling products and services in multi-level marketing. Selling through a network of representatives? Digitalisation is a must if your company is to keep growing.

Order handlingMarketing plansOnline storeReferral links
Digitalizacja sprzedaży w marketingu sieciowym
Order handlingMarketing plansLoyalty programmesOnline storeReferral linksReferral programmesNetwork settlementsMLMseedOrder handlingMarketing plansLoyalty programmesOnline storeReferral linksReferral programmesNetwork settlementsMLMseed

Digitalising sales processes in network marketing

Network and multi-level marketing (MLM) companies use a popular model of distributing products and services through a network of field representatives. Those representatives — agents, distributors, client advisers or consultants — reach customers with the offer very effectively.

Unlike other marketing models, MLM companies invest not in advertising but in the sellers who make the business work. A large share of the industry still has not digitalised sales and agent settlements. 4B Systems offers the sector two solutions — SalesWizard and MLMseed.

Sales network

Network structure, levels, associate recruitment and their settlements.

Orders

Central handling of orders and complaints coming from the network and the store.

Online store

Direct selling with a referral link for every consultant.

Marketing plan

A configurable model for splitting profits, commissions and bonuses among representatives.

Fenix Global GroupCase study

Fenix Global Group — cosmetics, wellness

Read our client's case study — Fenix Global. From an unstable system for the sales network to an online store with referral links for every associate.

1The problem

Agency settlements and marketing

The problems typical of the industry that Fenix Global Group came to us with.

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An unstable IT system for the sales network Sales run through a fast-growing MLM network No central warehouse management system No order management system No marketing tools for the sales network
2The solution

MLMseed implementation

The cooperation began in early 2020 - starting with the website and moving on to the sales network's order handling system.

A website built on the WordPress CMS A landing page for recruiting associates A system for handling orders won by the network An online store with a referral link for every associate
3Benefits

One system for the network and its orders

The results the company achieved after implementing MLMseed.

Get a quote for digitalising your company
A centralised system for orders and complaints An online store for taking orders directly Referral links for recruitment and product sales Helpdesk plus support with developing and maintaining the system
Rated 5 out of 5

"Rolling out MLMseed helped us grow the company and made building the distribution network easier. We gave our partners a modern system behind the scenes that makes working with us simpler. Adapting the system to international conditions let us expand rapidly outside Poland. We plan to keep developing and modernising our systems together with 4B Systems."

Mateusz WilczyńskiMateusz WilczyńskiBoard Member, Fenix Global Group

Distributing products through an MLM network calls for a modern system

The multi-level marketing model keeps gaining ground. More and more companies build MLM into the core of their sales — compensation services, supplements, cosmetics and water are just a few examples of where it works well.

The industry does face challenges, though — including digitalising sales and running an extensive sales network of a size rarely seen in traditional distribution models. If MLM is an important part of your distribution, get in touch and start digitalising.

Questions and answers

In MLM, the marketing plan is the model for splitting the profit from sales among the company's representatives (consultants and agents). It is the single most important part of an MLM business — how it is designed directly determines whether the business succeeds.

Give some thought to how you want to build your marketing plan. And if you need advice on it, get in touch.

If MLMseed needs adapting to your needs, you can count on us. Most often we adjust the marketing plan, the online store pages and the associate recruitment pages. Whatever changes you need, we will deliver.

Start digitalising today

Don't put off your company's digital transformation. Without it, further growth may simply not happen. Call us and let's talk about your project.